{"id":20,"date":"2026-11-11T20:42:18","date_gmt":"2026-11-11T20:42:18","guid":{"rendered":"https:\/\/atelier-dusite.com\/?product=studio-creatif-ia"},"modified":"2026-11-12T06:46:54","modified_gmt":"2026-11-12T06:46:54","slug":"studio-creatif-ia","status":"publish","type":"product","link":"https:\/\/atelier-dusite.com\/?product=studio-creatif-ia","title":{"rendered":"Studio cr\u00e9atif IA"},"content":{"rendered":"<p>Apprenez \u00e0 relier un brief, une direction visuelle et plusieurs formats dans un dossier de cr\u00e9ation organis\u00e9.<\/p>\n<p>Support p\u00e9dagogique \u00e9crit, avec exercices. Aucun abonnement \u00e0 un outil externe, cr\u00e9dit de g\u00e9n\u00e9ration ou cours vid\u00e9o n\u2019est inclus.<\/p>\n<h2>Programme<\/h2>\n<ol>\n<li>Poser le brief commun<\/li>\n<li>Choisir une direction<\/li>\n<li>Cr\u00e9er un texte de base<\/li>\n<li>Pr\u00e9parer un visuel<\/li>\n<li>D\u00e9cliner les supports<\/li>\n<li>Ajouter une s\u00e9quence courte<\/li>\n<li>Contr\u00f4ler la coh\u00e9rence<\/li>\n<li>Livrer un dossier clair<\/li>\n<\/ol>\n<p>Le nombre de modules et de fiches d\u00e9pend de la formule choisie. Consultez le d\u00e9tail de chaque formule.<\/p>\n<h2>Extrait \u2014 Poser le brief commun<\/h2>\n<p>Imaginez une campagne pour un atelier de dessin fictif. Notez le public, le message principal et trois informations confirm\u00e9es. Ce brief devient la r\u00e9f\u00e9rence commune de tous les supports ; une image et une l\u00e9gende ne doivent pas annoncer deux dates ou deux promesses diff\u00e9rentes.<\/p>\n<p><strong>Exercice :<\/strong> \u00c9crivez votre brief commun avec trois faits \u00e0 conserver.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Construire une petite campagne coh\u00e9rente en texte, image et vid\u00e9o.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[17],"product_tag":[],"class_list":["post-20","product","type-product","status-publish","product_cat-ia-generative","first","instock","shipping-taxable","purchasable","product-type-variable","has-default-attributes"],"_links":{"self":[{"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=\/wp\/v2\/product\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20"}],"wp:attachment":[{"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=20"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=20"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}