{"id":36,"date":"2026-11-11T20:42:18","date_gmt":"2026-11-11T20:42:18","guid":{"rendered":"https:\/\/atelier-dusite.com\/?product=visuels-marques"},"modified":"2026-11-12T06:46:54","modified_gmt":"2026-11-12T06:46:54","slug":"visuels-marques","status":"publish","type":"product","link":"https:\/\/atelier-dusite.com\/?product=visuels-marques","title":{"rendered":"Visuels IA pour les marques"},"content":{"rendered":"<p>Travaillez un brief visuel fictif, des compositions et une s\u00e9rie de variantes \u00e0 relire avant toute utilisation.<\/p>\n<p>Support p\u00e9dagogique \u00e9crit, avec exercices. Aucun abonnement \u00e0 un outil externe, cr\u00e9dit de g\u00e9n\u00e9ration ou cours vid\u00e9o n\u2019est inclus.<\/p>\n<h2>Programme<\/h2>\n<ol>\n<li>Comprendre le besoin visuel<\/li>\n<li>D\u00e9finir des rep\u00e8res<\/li>\n<li>D\u00e9crire une composition<\/li>\n<li>\u00c9crire une direction d&#039;image<\/li>\n<li>Comparer une s\u00e9rie<\/li>\n<li>Ajouter les informations<\/li>\n<li>D\u00e9cliner une m\u00eame id\u00e9e<\/li>\n<li>Valider les droits et faits<\/li>\n<\/ol>\n<p>Le nombre de modules et de fiches d\u00e9pend de la formule choisie. Consultez le d\u00e9tail de chaque formule.<\/p>\n<h2>Extrait \u2014 Comprendre le besoin visuel<\/h2>\n<p>Choisissez une marque fictive et un usage pr\u00e9cis, comme annoncer un atelier de c\u00e9ramique. D\u00e9crivez le public, le message et l&#039;emplacement du visuel. Ces informations guident la composition ; elles \u00e9vitent de chercher une image spectaculaire qui ne laisse aucune place \u00e0 votre information principale.<\/p>\n<p><strong>Exercice :<\/strong> \u00c9crivez le besoin visuel en trois phrases.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00e9parer des images coh\u00e9rentes avec une direction de marque.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[17],"product_tag":[],"class_list":["post-36","product","type-product","status-publish","product_cat-ia-generative","first","instock","shipping-taxable","purchasable","product-type-variable","has-default-attributes"],"_links":{"self":[{"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=\/wp\/v2\/product\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36"}],"wp:attachment":[{"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=36"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=36"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}