{"id":46,"date":"2026-11-11T20:42:18","date_gmt":"2026-11-11T20:42:18","guid":{"rendered":"https:\/\/atelier-dusite.com\/?product=copywriting-ia"},"modified":"2026-11-12T06:46:54","modified_gmt":"2026-11-12T06:46:54","slug":"copywriting-ia","status":"publish","type":"product","link":"https:\/\/atelier-dusite.com\/?product=copywriting-ia","title":{"rendered":"Copywriting avec l\u2019IA"},"content":{"rendered":"<p>Pr\u00e9parez une annonce, comparez des angles et r\u00e9visez une proposition sans inventer de b\u00e9n\u00e9fices ni de t\u00e9moignages.<\/p>\n<p>Support p\u00e9dagogique \u00e9crit, avec exercices. Aucun abonnement \u00e0 un outil externe, cr\u00e9dit de g\u00e9n\u00e9ration ou cours vid\u00e9o n\u2019est inclus.<\/p>\n<h2>Programme<\/h2>\n<ol>\n<li>Partir du lecteur<\/li>\n<li>Rassembler les faits<\/li>\n<li>Choisir un angle<\/li>\n<li>R\u00e9diger une structure<\/li>\n<li>Donner une consigne de ton<\/li>\n<li>R\u00e9viser les formulations<\/li>\n<li>Adapter au support<\/li>\n<li>\u00c9valuer avant publication<\/li>\n<\/ol>\n<p>Le nombre de modules et de fiches d\u00e9pend de la formule choisie. Consultez le d\u00e9tail de chaque formule.<\/p>\n<h2>Extrait \u2014 Partir du lecteur<\/h2>\n<p>Choisissez un lecteur et une situation pr\u00e9cise : une personne qui cherche un atelier cr\u00e9atif d\u00e9butant, par exemple. Notez sa question principale et l&#039;information dont elle a besoin. Le texte peut alors r\u00e9pondre \u00e0 une attente concr\u00e8te, au lieu d&#039;accumuler des phrases g\u00e9n\u00e9rales sur une offre mal d\u00e9finie.<\/p>\n<p><strong>Exercice :<\/strong> D\u00e9crivez votre lecteur et sa question principale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Passer d\u2019un brief \u00e0 un texte clair, pr\u00e9cis et relu.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[19],"product_tag":[],"class_list":["post-46","product","type-product","status-publish","product_cat-creation-de-contenu","first","instock","shipping-taxable","purchasable","product-type-variable","has-default-attributes"],"_links":{"self":[{"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=\/wp\/v2\/product\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46"}],"wp:attachment":[{"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=46"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=46"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}