{"id":82,"date":"2026-11-11T20:42:20","date_gmt":"2026-11-11T20:42:20","guid":{"rendered":"https:\/\/atelier-dusite.com\/?product=atelier-contenu-design"},"modified":"2026-11-12T06:46:54","modified_gmt":"2026-11-12T06:46:54","slug":"atelier-contenu-design","status":"publish","type":"product","link":"https:\/\/atelier-dusite.com\/?product=atelier-contenu-design","title":{"rendered":"Pack texte et design en bin\u00f4me"},"content":{"rendered":"<p>Un atelier \u00e9crit de collaboration entre une personne charg\u00e9e du texte et une personne charg\u00e9e du design. Le r\u00e9sultat vis\u00e9 est une publication comment\u00e9e et sa fiche de transmission, avec des r\u00e8gles de retour utiles et une validation partag\u00e9e.<\/p>\n<p>Support p\u00e9dagogique \u00e9crit, avec exercices. Aucun abonnement \u00e0 un outil externe, cr\u00e9dit de g\u00e9n\u00e9ration ou cours vid\u00e9o n\u2019est inclus.<\/p>\n<h2>Programme<\/h2>\n<ol>\n<li>Partager le m\u00eame brief<\/li>\n<li>Hi\u00e9rarchiser les informations<\/li>\n<li>\u00c9crire pour une maquette<\/li>\n<li>Composer une premi\u00e8re version<\/li>\n<li>Donner un retour exploitable<\/li>\n<li>R\u00e9viser sans perdre le sens<\/li>\n<li>Pr\u00e9parer les d\u00e9clinaisons<\/li>\n<li>Transmettre le travail<\/li>\n<\/ol>\n<p>Le nombre de modules et de fiches d\u00e9pend de la formule choisie. Consultez le d\u00e9tail de chaque formule.<\/p>\n<h2>Extrait \u2014 Partager le m\u00eame brief<\/h2>\n<p>\u00c9crivez ensemble le message principal, le lecteur et l\u2019action propos\u00e9e. Le r\u00e9dacteur et la personne charg\u00e9e du design doivent partir de cette m\u00eame page. Une divergence de d\u00e9part produit souvent des retouches qui semblent graphiques mais concernent en r\u00e9alit\u00e9 le sens de la publication.<\/p>\n<p><strong>Exercice :<\/strong> R\u00e9digez un brief commun contenant message, lecteur et action.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9er \u00e0 deux une publication o\u00f9 le message et la mise en page avancent ensemble.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[19],"product_tag":[],"class_list":["post-82","product","type-product","status-publish","product_cat-creation-de-contenu","first","instock","shipping-taxable","purchasable","product-type-variable","has-default-attributes"],"_links":{"self":[{"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=\/wp\/v2\/product\/82","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=82"}],"wp:attachment":[{"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=82"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=82"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=82"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/atelier-dusite.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}